Marketing Insights Researcher | Growth Marketing and Scaled Solutions

Meta • San Francisco, CA • 1d ago

Summary:

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Creative, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. You will leverage customer insights to influence marketing, sales, and creative partners to drive measurable results through growth marketing campaigns.

Required Skills:

Marketing Insights Researcher | Growth Marketing and Scaled Solutions Responsibilities:

Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes

Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences

Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies

Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success

Minimum Qualifications:

5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals

Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution

Proven experience in presenting complex data in a clear and concise manner

Proven analytical and problem-solving skills, with a keen attention to detail

Experience of consistently working under your own initiative and managing multiple projects simultaneously

Bachelor of Arts/Bachelor of Science degree or equivalent work experience

Preferred Qualifications:

Advanced degree in Marketing, Business, Statistics, or a related field

Experience in the tech industry or a time-sensitive, dynamic environment

Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing)

Experience influencing cross-functional teams, including Marketing, Sales, and Product

Public Compensation:

$103,000/year to $162,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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